Usana deceptive technique

In the first training I went to for Usana, I was taught to deceive my friends. We were told to write down a list of everyone we could think of. Then we were told that all these people were potential customers. We would call them, and from there the lies begin.

We were taught several "key points." I wrote them down like I was supposed to.

1. Invite either on the phone or internet. It's harder to invite in person.
   
2. Be excited. Show your passion. Changing lives and helping the world is exciting.
   
3. Do not explain the business. Being new, you might make mistakes. And sometimes people don't listen to us, when they would listen to someone else. Instead, invite them.
   
4. Don't make yourself look like you are doing it by yourself. Edify someone else (your director)
   
5. Talk to your friends about what they want. Destination not the vehicle.
   
6. Always schedule an appointment. Especially with the director.
   
7. Most importantly, set the appointment in stone. Tell your friend that your credibility is on the line.
   

Here is what's deceptive about these things:

1. This one is part of something they were telling us. "Give yourself an escape." This is so that your friend doesn't have a chance to back you into a corner. If you're online, you can always say you have to go, same with the phone. Your friend can't follow you and keep pressing you for answers. They even told us that if we're calling our friend on the phone, we should always say that we have something to do soon so they won't keep talking to us. All of this is good for Usana. See # 3.
   
2. So we have to "be" excited. Which means that even if we weren't swept up in the exciting mob mentality of shouting and cheering during the presentation, we were supposed to feign it. Just neglect to mention that you yourself haven't seen the benefits of Usana first hand yet. And there's no way to guarantee that you will, because you probably got recruited from someone who hasn't reached that point either. A self-propagating deference of satisfaction that may or may not even gratify the person above you, let alone you, let alone your friend.
   
3. This is the most suspect instruction of all. To our dear friends, we are told not to explain the business? Hmm is there something so bad about this business that even our closest friends might not want to join it with us if we told them? We're told to say that "I'm still in training" if they ask too much, especially about the pay. In this case, the less your friend knows about Usana, the better. At least until they're surrounded by a mob of undoubting supporters to put their mind at ease.
   
   They gave us 2 reasons why we shouldn't do this. First, we might explain the business wrong. That doesn't seem likely, given how little we know at this time about it we couldn't say much. And we're certainly steered away from saying "I don't know," to any question. Do you really think your close friend would hold it against you if you made a mistake explaining something? Second, the presenter gave an example of a friend who listens to someone else but not to him. A lot of people identified with this. Friends who take the word of someone they're less acquainted with higher than their own friend? Doesn't seem like a true friend to me.
   
4. This is not deceptive. You do have people above you who can help you.
   
5. Yes, you talk to your friends about their goals to move the subject away from Usana's unsettling business model. Show them the big prize to get them into the state of mind most suggestible.
   
   Usana members often refer to Usana as a vehicle. The idea is that you're unsatisfied with live, you want to go somewhere.
   
6. Yes we all know how flaky some people can be if you just ask about hanging out. Although nothing is written down in a datebook, and directors are supposedly not that busy (They pride themselves on just that: having more time for themselves after joining Usana) we are told to call it an "appointment." Avoid the terms that are used within Usana: presentation, meeting, tabletalk. Just in case, make the appointment an hour early. We are always supposed to pick them up, too. That way they have no way of escaping once they get there.
   
7. Usana wouldn't diminish your credibility if your friend didn't show up. They might try to tell you how to be more convincing so that your friend doesn't flake or something. But I don't believe anyone has been kicked out for having flaky friends. It seems pretty contrary to the "together" attitude they have at meetings. As always, you're welcome to correct me if I'm wrong though.