USANA is in the PDR... So what?

USANA often likes to parade it's inclusion in the Physician's Desk Reference as a claim to superiority over other products, a justification of it's inexcusably high prices. The Physician's Desk Reference (PDR) is a reference book used by physicians and has a section on supplements.

As it turns out, being included in the PDR doesn't really mean anything. The company that makes PDR doesn't do any analysis whatsoever of the information included. Any manufacturer of supplements can simply buy their way in.

Here's a quote from the Thomson Reuters Healthcare TOS. That's the company that makes the PDR.

TRHC does not warrant or guarantee any of the products described, prices supplied, or medical device information contained, and does not perform any independent analysis in connection with any of the product descriptions. TRHC does not assume, and expressly disclaims, any obligation to obtain and include any information other than that provided to it by its third party sources. It should be understood that by making this material available TRHC is not advocating the use of any product described in this site, nor is TRHC responsible for misuse of a product due to typographical error. Additional information on any product may be obtained from the manufacturer.

As you can see, TRHC simply takes whatever information is given by the manufacturer and publishes it. They do not endorse the product or make any claims about it's superiority over other (not included) products. So any USANA rep using a product's inclusion in the PDR to support claims of superiority over other products is clearly a violation of false advertising.